Leafwire Digital Marketing Automation Services

About Leafwire Digital

Leafwire Digital was established in 2014 in Cambridge, UK as a marketing automation consultancy offering process adoption, asset optimization, complex nurture campaign implementation, and operational setup of marketing automation software for medium-to-larger-sized businesses. The company recently launched its flagship SAAS, Campaigntrackly (http://www.campaigntrackly.com) that enables demand centres and marketing teams to automate the generation and management of UTM-based multi-channel campaign tracking to achieve improved accuracy of performance measurement and better budgetary ROI.

Our Services

Our services are focused around consulting and execution within marketing automation (MA) and campaign operations. We guarantee that your requirements will be met on time and at the highest possible level of quality.

In this business, we rely heavily on references, so we strive to offer stellar performance every single time so that our customers are happy to recommend us for our next assignment.

Marketing Automation Adoption Services

Who is it for:

  • Young adopters of MA

Services include:

  • Best-practice operational process and structure setup for your marketing automation instance, including:
    • database governance
    • lead entry and progression trough the sales journey
    • duplicates management
    • security and data protection processes
    • correct country, industry, segment, title and other values to maintain a clean database, etc.
  • Adoption plan and implementation milestones
  • Adoption and use roadmap (inc. CRM integration review)

Contact us for more info >>

Marketing Automation Asset Optimization Services

Who is it for:

  • Young to intermediate adopters of MA

Services include:

  • Best-practice operational asset structure and format design for optimal use by all stakeholders (inc. CRM aspect)
  • Development of an Ops plan for creating and maintaining asset browser compatibility and features
  • Email, Landing page, Program structure, and elements for optimal performance
  • Campaign-in-a-box templates for economies of scale

Contact us for more info >>

Marketing Automation Nurture and Revenue Cycle Services

Who is it for:

  • All levels of MA adopters

Services include:

  • Best-practice operational makeup of complex nurture programs and campaigns
  • Development of an Ops plan for creating and implementing repeatable lead gen and nurture campaigns
  • Applying best practice scoring, segmenting, and lead-to-customer lifecycle models that best fit your business operations (includes work with your Sales Team – they have to be on board for this aspect)
  • Leveraging sophisticated automation workflows to optimize lead and data processing to speed up the conversion process (incl. CRM)
  • Execution and analytics setup, along with reporting across teams

Contact us for more info >>

Marketing Automation Stakeholder Training Services

Who is it for:

  • Young to intermediate MA adopters

Services include:

  • Four session training in person or via a Webex environment with screen sharing and includes:
    • Legal aspects of managing a database, especially in alignment with the European opt-in policies (aligned with your legal team to ensure compliance)
    • Security aspects of managing and governing your database (aligned with your IT team to ensure compliance)
    • Intro to the newly setup and reorganized marketing automation instance and how it affects all stakeholders (campaign requests, involvement, processes, steps, documentation, etc.)
    • Case studies and examples (aligned with your marketing team)

Contact us for more info >>

Social Media Team Operations and Automation Services

Who is it for:

  • Young to Intermediate Social Media Automation adopters

Services include:

  • Best-practice operational makeup and day-to-day performance of the successful Social Media team
  • Development of a daily Ops plan for creating and implementing repeatable social media campaigns, including:
    • content sourcing and stakeholder engagement;
    • yearly, quarterly, monthly, weekly, daily social schedule creation and management (involves stakeholder alignment with your overall marketing calendar for the year)
    • operational set on a weekly-to-daily basis
    • reporting and analytics setup
    • complex events support and promotion (in alignment with the rest of the promotional channels)
    • campaign tracking, bulk schedule management, calendar management (includes the creation of visual content, copy, publishing on a large scale, roles and responsibilities)
  • Development of optimal operational rhythm around the scale of your business operations and marketing needs with automation via Hootsuite Enterprise, HubSpot, or Buffer

Contact us for more info >>

Our Mission

Helping businesses see faster growth at less cost by automating their digital marketing efforts and optimizing their marketing investments.